There have been whispers of this among wedding planning professionals for a while, but the secret is officially out: wedding content creators are officially on the scene and they are here to stay! This service has become a practical and delightful twist to the modern-day wedding ceremony, and micro-weddings are no exception. Regardless of how you’ve planned your big day, a professional wedding content creator can be an amazing addition to your media team. Before you jump in feet first though, here’s the full scoop on what a wedding content creator offers, why you’d need to hire one for your big day, what to budget, and everything in between!
The Basics: What is a wedding content creator?
Many couples like to incorporate social media to its fullest throughout their big day. As social media has evolved, so has the ability to use things like hashtags, trends, special apps that capture guests’ photos, or maybe just creating “photo booths” with fun props that encourage guests to have a little fun on their own social accounts while also creating memorable pictures for the bride and groom. What’s missing in all of these options is the ability to have professional content posted in real time and all of that content delivered directly to the happy couple. Enter, the wedding content creator.
A wedding content creator is a new vendor category in the wedding industry. More simply, it’s someone who is there on your wedding day taking pictures on a cell phone, documenting behind-the-scenes moments, capturing and telling stories, and delivering short-form media content of your wedding day in real-time. They can use multiple creative styles to shoot your wedding, allow you full creative control of your wedding media, and give you the freedom to experience every aspect of your big day. They specialize in Instagram, Facebook, and TikTok and are hired as an additional member of your media team, i.e. the photographer and videographer.
The role a wedding content creator will play on your wedding day is a big one. They will be creating short-form videos and pictures specific to each platform that will capture special moments between the bride and groom and your guests throughout the wedding day with a very “behind the scenes” feel. Most will post directly to the bride and groom’s social accounts in real-time as the day unfolds. This is a huge perk when planning a small wedding, as it allows all of your family and friends to experience the day with you! In addition to capturing real-time moments of the wedding day, a wedding content creator will also create media content after the wedding with a turnaround time of 24-48 hours so you can reminisce and laugh with your new wifey or hubby on your honeymoon too. An added bonus? While the focus is mainly on the wedding day itself, many wedding content creators are available to cover proposals, bachelor and bachelorette parties, and wedding showers too.
Why hire a wedding content creator?
Probably one of the biggest reasons that brides and grooms alike are flocking to wedding content creators all over the country is the fact that they can access the pictures and videos with a lightning-fast turnaround time. Most wedding content creators will post videos, reels, and pictures in real-time throughout the day, and are taking anywhere from 500-2000 videos and photos by the time the day is over. The great part is that they will deliver the additional content to you in a 24-48 hour turnaround. Imagine waking up next to your new spouse and scrolling through the pictures and videos together, getting to relive everything about the night before together again before you even start your first day as a married couple.
Another perk to hiring a wedding content creator is that because it’s not a saturated profession just yet, many are willing to travel to you. If you aren’t from Colorado but plan to have a destination micro-wedding in the mountains, this is the perfect match. This kind of flexibility makes finding the right professional who is going to match your small wedding’s style and vibe with your wedding team even easier. It’s so important to hire the right team so you can live in the moment and not worry about all the details of your big day. Worry less about capturing every moment and focus on being present so you can enjoy the magic of your wedding day.
Hiring a wedding content creator also frees up your wedding party and family members from the pressure and stress of managing all the behind-the-scenes pictures too. Of course, your close friends and family will always do their best, but hiring a professional content creator for your wedding will guarantee that you will have professional footage of every aspect of your wedding and will give your friends and family permission to enjoy the day too. A content creator will coordinate with your wedding planner ahead of the big day and make sure they are meeting with your photographers and videographers before the event. They are also trained to memorize the itinerary of your big day so that they anticipate special moments before they happen and have a plan to capture them in the best way. A good content creator will love what they do and will naturally have an eye for what kind of content creation will be best for each moment of your wedding. They’re storytellers at heart and will waste no time in putting your love story in the best light. They’re up to date on the latest social media trends and are guaranteed to bring a fun and modern twist to your small wedding.
Can my photographer or videographer do this?
It is important to couples everywhere that they document their big day and share all the moments of it with friends and loved ones, even from a distance. Two options that have evolved to non-negotiables over the years have been to hire a top-notch photographer and a videographer to capture the special moments of the big day. These are mediums long cherished by couples everywhere as they remember their big day and celebrate their love. Because of this, many couples choose an experienced and well-touted wedding photographer who they know will capture priceless candid moments. Long-form video is another great medium to transport couples straight to the big and little moments of their special day and has become really common among most ceremonies, micro-weddings included. While both of these are fabulous and necessary additions to any wedding, the downside is that these services often take 8-12 weeks to receive the edited product and often are more suited for glamorous photos above the fireplace or a video that you watch on each anniversary. This makes hiring a content creator for your wedding a must because the photographer, videographer, and wedding content creator are focused on producing different products in different timeframes. Often, the wedding content creator can also snap photos and videos of your media team in action which they can in turn use for their own business!
How do I find an experienced content creator for my wedding?
While it’s still a new vendor category for the wedding industry, content creators have been around for a long time! There are plenty of ways to find the perfect content creator for your wedding. Most are posting the content they have created for their clients on their own social pages, so Instagram, TikTok, and Facebook are prime places to find them! It’s always best to play around with which hashtags to search, but a few good starting options are #weddingcontentcreator or even just #contentcreator, #eventcontentcreator, and so on. If that search doesn’t locate the perfect content creator for your team, it’s always smart to try a good ol’ Google search to see if there is anyone who lives locally in a city near your wedding venue. Google can often come up with a lot of options, so it might require some digging but is still a good place to search. Another idea is to ask your photographer or videographer if this is an add-on service that they offer. Many are starting to provide these services in addition to their more traditional photos and long-form video packages.
How do you know if a wedding content creator is the right fit for you?
Just like interviewing any other vendor for your wedding team, there are definitely things to keep in mind when hiring a wedding content creator. This is someone who will be working closely with the rest of your wedding team - primarily your wedding planner, but also photographer, and videographer, and will be spending a lot of time with everyone in the wedding party, including you and your soon-to-be Forever Wedding Date. You must be vetting their overall content creation style and process. A great way to do this is to search their websites or social pages for samples of their work. Most wedding and event content creators will be blasting a gallery of the work they’ve done all over their profiles. Keep in mind that every content creator is going to have nuances to how they work, so be sure to double-check what equipment they have and if they plan on using their gear. It’s good practice with any vendor to make sure you understand their process and what’s included in each of the packages they offer.
Many content creators will provide services beyond just the big day too. This can include things like coordination with your wedding planner, additional vendors on your team, and the time spent after the wedding creating additional content for you to enjoy the next day. And lastly, don’t forget to double-check the fine print on any non-competes your photographer or videographer might have in their contracts. Most wedding content creators don’t conflict with this as they’re producing an entirely different product and would be considered an additional member of your media team, but double-checking doesn’t hurt just in case.
What does a wedding content creator charge?
Many times, professional content creators will have tiered packages that you can select from that will best fit the needs of your small wedding. These packages will not only cover the time they spend with you on the day of your wedding, but also the time spent meeting and prepping with your team and then editing and returning all of the content to you within 24-38 hours. Most wedding content creators start their packages around $1000 and then they can increase from there depending on what is included. Pro tip - start by asking your current media team or wedding planner if they offer this service as an add-on, as the prices could differ since they are already working with you to create your perfect, big day. They might have the option to add to your existing wedding package, but if not, there are many talented and fun wedding content creators who will meld seamlessly into your existing media team too.
Is wedding content creation what you are missing?
Every bride and groom dream about their wedding day and put a lot of time, money, and energy into making it the day of their dreams. Hiring a content creator for your small wedding could be the final touch that brings a modern twist to capturing your big day. Adding a content creator to your team ensures memories that last a lifetime and are delivered at the speed of light, so you can include family and friends who are unable to attend while not missing a beat. Most importantly, having a wedding content creator on your team allows you and your special someone to fully enjoy every moment of the day as you celebrate your love and future as a newlywed couple with friends and family.
Do you have a wedding content creator for your microwedding package?
Yes! We do have a photographer that our couples can hire specifically designated for wedding content creation. Jaime Lynn Barba is actually one of our photographers that is now adding on content creation. If you'd like to know more about our packages and adding-on wedding content creation, please reach out to Wendee.
By Wendee Vezzetti
Mother, student, planner, gardener, mountain biker, entrepreneur, librarian, hiker, snowboarder, reader, dork, chocoholic, trail runner and creative.
Though we offer "done-for-you" packages in Colorado, if you are wanting to DIY your small wedding, or if your wedding will be out-of-state, join Wendee's online course for couples on how to plan your own small wedding with confidence, focus & ease, saving you time and avoiding overwhelm.
Colorado's most experienced planner for intimate weddings, elopements and micro-weddings. We don't do the big weddings, which means you receive quality vendors and a planner who knows how to pull together your logistics efficiently & easily. Reach out to Wendee today.